The conversion rates for prospects to recruits in the MLM industry is extremely poor at less than 5%. Bad companies, bad industry, bad press or something more sinister? None of those, the fundamental reason is that 80% of marketers pitch their opportunity at the wrong time…

Look, recruiting prospects into your opportunity is about building relationships. Checking each other out, seeing what each has to offer, sharing ideas and values, making sure they are a good fit and then committing to work together.

The trouble is most networkers charge straight into the prospect pitching their opportunity without any sort of relationship building and then wondering why the prospect passes on joining their business.

It is easy to understand why this approach is so unsuccessful. Let’s look at this another way.

Imagine you find the man or woman of your dreams. Someone you are really attracted to and want to develop a wonderful relationship with.

What do you do? Well, you would go on a date right? Spend some time together at the movies or over dinner. Find out about each other, sharing your thoughts and ideas about love and life.

Your relationship then moves on with more time together, making the relationship physical and really understanding the wants and needs of each other. Discussing your ideas of the future and what each of you can contribute.

You move from your initial nervousness and trepidation to a level of understand and intimacy. You connect on all levels and become a true couple.

Then an only then, do you suggest an ongoing commitment, a life together and a sharing of the future.

That is how solid relationships that last, are formed. Now imagine you had approached this another way.

Introduced yourself, told the person you thought they were great and you found them attractive. Told them you were a wonderful partner, wanted to settle down straight away, get married, have kids and take on a mortgage and family car.

Would your approach be successful with the other person falling into your arms? Or would they panic, run screaming and brand you a whacko?

We know the answer to that right?

Well that is how all unsuccessful marketers approach recruiting new team members.

They do not even attempt to build a relationship with their prospects. They do not discuss values, goals and what each other can bring to the table. They do not set out a vision for the future or define the roles each partner will commit to.

Instead they just tell the prospect how wonderful the opportunity is, how much money they can make, how they would be mad to miss out, how the super, lateral, single line, double crossover, perpetual spillover, guaranteed to infinity, revolutionary double matrix with cross linked binary power line is exactly what they need. And without the monthly autoship of the pills and potions their life would incomplete.

Then they wonder why over 95% of their prospects go running and screaming never to be seen again.

So the best and only time to pitch your prospects is when you have built a relationship. Make sure you are a good fit, you can both match and live up to the others expectations and both are prepared to commit.

For more conversion MLM success secrets, how to become an instant MLM guru and earn money whether your prospects join your business or not, just visit the browse through the free MLM training website.