Have you wondered why your MLM advertising and your website is producing so few leads? Well there is a simple reason and when you understand it you will be able to correct it immediately and skyrocket your conversions in seconds…

You have heard of the 80/20 rule right? It applies across all arenas but especially in business. 20% of salesmen produce 80% of the sales: 20% of customers contribute 80% of profit: 20% of your marketing produces 80% of the leads.

Now this rule is especially important in MLM. You see of your potential recruits 20% will be pursue pleasure but 80% will be driven by pain.

What the heck does that mean?

Just 20% are chasing the Bentley and six figure incomes each month but the other 80% need a way to pay the bills and keep a roof over their head.

Now think on your advertising and your company website. It talks about thousands of bucks per month and huge residual incomes. And don’t tell me, but there are images of big cars, huge mansions, stacks of cash and dream vacations, right?

Well that is great for the pleasure seekers but they represent just 20% of your potential recruits and they will watch the full presentation and consider joining.

So hey, lets not forget the other 80%, all those just looking to get by and provide a better standard of living for their kids. You see these guys will not opt in, will not watch the full presentation and will not be joining your opportunity.

So what is the solution? Well you can do one of two things.

Tone down all your marketing. Drop all the income claims, tone down the glitzy success images and water down the residual expectations.

That will give your ads and your websites much broader appeal.

Or if you are really smart, like the super recruiters, you run two different ads and two different websites. You keep your high promise, high expectation themes to hit the pleasure seekers square in the eyes. But then you run separate ads and a separate website which is watered down and really resonates with the pain avoiders.

You are now able to corner all sides of the market and your competition is scratching their heads wondering how you are cleaning up.

Try either and you will be amazed at the results.

For more MLM conversion tips, how to become an instant MLM guru and earn money whether your prospects join your business or not, just visit the browse through the rest of the free MLM training website.