Those pesky gurus are everywhere. Always telling us that they have generated another 100 leads that hour and their business is flying.

Why is that when you are struggling for a few visitors to your pages they are generating a zillion times more? Here’s how.

The gurus rely on two main components to generate their new leads and prospects, diversification and leverage.

What does that mean?

Well for starters the gurus have multiple and diverse lead sources. They will use article marketing, video marketing, PPC, blogs, co-reg, Facebook marketing, Twitter marketing and ezine marketing to name just a few.

This varied strategy ensures that if one particular source suffers a slow down, the other sources just keep pumping away and the lead flow is never affected. This diverse strategy also ensures that the marketplace is approached from all angles and the maximum number of new leads can be generated across multiple lead generation sources.

In terms of leverage the gurus have all discovered and exploited automation. Where you are struggling to keep your marketing efforts consistent and are ‘hands on’: the gurus have automated all their marketing campaigns and use their time to uncover new advertising angles.

While you are writing blog posts: they have software that automates it. While you are writing articles: they have a program that writes it for them. While you are making videos: their software is churning them out one after another. While you are tweeting and poking: their software is making posts and adding followers and friends every hour on autopilot.

So there you are, the effortless lead generation strategy of the gurus. Get yourself automated and grabbing leads from multiple sources and you will be up with the heavy hitters too.

For more MLM lead generation tips, how to become an instant MLM guru and earn money whether your prospects join your business or not, just browse the rest of this free MLM training website.