Look through the internet or the classifieds and you will see hundreds of ads for the biggest, baddest, latest and greatest MLM. You must join now or you will miss the guaranteed spillover! Huge interest, fastest growing company on earth. Garbage, all of it. This is the worst way to advertise your opportunity and will turn 95% of your prospects off before they click away from your ad forever. You should never run ads with your opportunity as the lead. Here are just three reasons why…

1. Your prospect is looking for a solution not another problem. Your future team members are searching for a way to make money. Their eyes are assaulted daily with ads for MLM’s. So much in fact, that they become ad blind. Anything and everything which is full of flashy headlines and ludicrous promises is instantly rejected in their minds. They are looking for guidance not hype.

2. Prospects work with people not companies. Truth be told, all MLM’s will make money for their recruits if they work them properly. Recruits join a particular opportunity because of the contact they have had from their upline. If the upline offers help, support and effective training the recruit will readily join the company. All adverts which promote the company direct miss out the vital ingredient which is the upline who is promoting it.

3. The top earners don’t do it, so why try to reinvent the wheel? You know who the top earners are in our industry. Mike Dillard, Daegan Smith, David Wood, all of these guys are at the top of the game. Now look at their advertising. Trust me, you will never, ever see them lead with their opportunity. They advertise what they know, what they do and how they can help you. These guys all earn high six and seven figures. To do the same should you copy their advertising methods or beat a new path?

So there you go, if you are leading your advertising with your company you are on the path to disaster. Prospects are more attracted to you, what you do, how you do it and what you stand for than they ever will be to the newest forced matrix offering. As soon as they know you, like you and trust you, they will happily join your team.

Get smart and stop advertising your company direct. Copy the top earners, start advertising what you have to offer and have new recruits begging to join you instead.

For more mlm lead generation tips, how to become an instant MLM guru and earn money whether your prospects join your business or not, just visit the browse through the free MLM training website.